The San Francisco Chronicle reported today that pharmacies in California would be allowed to sell confidential patient prescription information to third-party marketing firms working for drug companies under a bill expected to be voted on Thursday by the state Senate. The supposed intention is to serve as a reminder service for forgetful patients, but physicians and politicians alike view this as a ploy by Big Brother Pharma to gain access to data that could prove helpful in targeted marketing campaigns.
Although I doubt the Senate will pass this this somewhat callous legislation, it simply shows another mechanism by which “pharmites” will try their damnedest to get access to what is supposedly a private matter. Stay Tuned for the next back-door charade!
you can read the article from SFC here: http://www.sfgate.com/cgi-bin/article/article?f=/c/a/2008/05/28/BAJC10U9GB.DTL